William Hill

William Hill is one of the oldest and most respected betting brands in the United Kingdom. Click here to open your William Hill betting account.

E-mail: E-mail form

License: United Kingdom


Languages: English, Spanish, Italian, Turkish, German, French, Chinese, Greek.

Site Terms: View the site’s Terms & Conditions

My Rating: 94%

William Hill has been trading across three different centuries and has formed a reputation as one of the best in the business. William Hill is a company that offers betting through many different sources; high street shops, the internet, telephones and mobile phones.

Website Design & Usability 18/20

The website has been well designed and will instantly allow customers to make the link to the William Hill brand. The different sections of the website have been well thought out and everything is very easy to find. In terms of using the site, it’s not at all difficult to float through the various pages of information and all bet selections are displayed on an interactive bet slip.

Markets & Odds 19/20

The variety of markets available with William Hill is superb and there are far more sports available than the majority of competitors decide to bother with. This means there is something for everyone from the regular customers who want some football and racing bets to the customers who are looking for something a little more obscure. The odds on the site are always very good and offer great value. William Hill is often listed as the site offering the best odds for horse racing.

Customer Service & Money 20/20

The customer service section of William Hill is superb because the company is so big globally. Any customer with a problem can pick up a telephone, browse the website, use an e-mail form or walk into a high street shop to get a problem sorted out.

In terms of money, William Hill lays on a service that supports nearly every major deposit and withdrawal option that the majority of people use in an online community. This includes; Credit Cards, Debit Cards, Neteller, Moneybookers, Paypal and many more.

Promotions & Offers 19/20

The range of promotions and offers with William Hill is fantastic and ensures loyalty as well as customer care. The basic offer is a free matched bet up to the value of £25. To get this free bet, customers just have to deposit and wager an amount of up to £25. William Hill will then release the free bet which can be used in any way but the stake amount is not withdrawable.

To go with the basic sports betting offer, William Hill has many other offers in various parts of the website. For example there is £25 worth of free funds to use in the financial betting section, the chance to win a car every day in a certain month and football specials which can enhance the odds of a shortly priced team.

Extra Features 18/20

The extra features available with William Hill are hard to match elsewhere with internet gambling. A streaming service allows customers to watch selected events and a fantasy football section offered by William Hill is truly unique. However, it’s the live streaming that wins William Hill its points because this makes the in-play betting experience with the site even better.


William Hill has shown a brilliant ability to adapt and change as the betting world has moved forward. William Hill has a foothold in different sectors of betting and there is very little reason for new and existing customers to go and bet with another company.